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Bank Forum - German style

Ogilvy. Creative directors: Rust Will and Benesch Ferenc.

01/03/2011

Elements of tha campaign
1. Chaos (Print)
2. Punk (Print)
3. Surrealism (Print)
4. Surprise (Film)
5. Passion (Film)

The campaign idea builds on the ironic exaggeration of a genuine German feature – scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the poster communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.

Video
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Main_bank_forum_punk_print_
Main_bank_forum_surrealism_print_