Martin Munkácsi exhibition graphic design (Ludwig Museum – Museum of Contemporary Art)
It is still quite unusual in the Hungarian exhibition practice for a display – which in this case was a retrospective introducing the oeuvre of Martin Munkácsi – to represent a uniform image both with regards to graphic presentation and the appearance of the whole show. As this was a historic photo exhibition, it mainly displayed black and white photographs made in the 30s-40s. The image had two significant characteristics. On the one hand it combined black and white base colors with a very impressive color, magenta, which brought it closer to contemporary visuality; and on the other, we chose a rather consolidated font, Helvetica, which was very popular in that historic era and therefore suited it best. We found it especially important to highlight that the exhibition was about a photographer with Hungarian origin, who managed to acquire international fame, and whose name could be written both with and without an accent. This aspect also symbolizes an ideological consequence: whether we hold Munkácsi Hungarian or not. Therefore we displaced the accent in a mirrored position, hereby indicating a problem that still affects many Hungarian fine artists even today.