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Stop smoking center identity

Dániel Nagy, Péter Orbán (Hidden Characters)

01/03/2010

Quitting smoking is almost as huge problem for the public as it is for a person.
Unfortunately, in Europe, Hungary has one of the highest rates of smokers. That is
why we considered designing the identity of the Stop Smoking Center as a social
task, expectation.

Examining institutions’ and organizations’ communication, or simply looking at
posters for this topic we find that everyone uses deterrence as a tool. We chose
emphasizing the positive perspective on quitting smoking instead. Making the clean,
fresh air visible, the transparent film, the light blue colors all represent this purpose.

We did not think about the center’s relatively long name as a disadvantage; on the
contrary, we found it a challenge, thus we constructed it with the aim of having a
positive meaning, as it was previously mentioned. The chemical formulae of the
components of air are making the logo itself ethereal and its message clear.

Concerning the posters, we replaced smoking with healthy eating, thus pointing
out, that quitting smoking is as much important and beneficial for us as for our
environment. However, the style, with its clear and powerful visual impact is simply
as effective as other posters on the subject without their bizarre and deterrent
content.

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