MEI KAWA MEN spring/summer 2011
MEI KAWA SS11 collection with its overall attitude of minimalism and the concept of everyday wear offers a delicate way of dressing for the man of today while recalling the style and manner of the 20s.
The pure forms and natural colors of the collection is altered by shocking shaping associations, unusual combination of materials used and elaborated finely in its details while playfulness and humor filters through.
Beside design aspects unique tailoring methods serve the function with a high emphasis on that is seen in variability, simplicity, easiness and comfort. Various patenting methods, and different buttoning variations make one piece become another showing a prospect of economical still creative way of dressing.
The clothes can be worn separately or mixed with the pieces of one’s wardrobe. The tricky zipping solutions of coats make a raincoat turn to a short topcoat, or an elegant longer one become a sporty jacket.
MEI KAWA Men’s wear is made of carefully selected, natural garments providing a stylish look for men who want to live beyond the crowd.